Hi, I’m Laura, and welcome to my blog all about color!
I’ve always had a profound passion for all things color, not just the way it looks, but the way it feels. There’s absolute joy in finding a dress that’s just the perfect shade of red, or a deep calm that can be felt in looking into the clearest blue water. It’s amazing what color can do, all by itself, for someone’s mood, energy, and memories.
Even as a kid, I’d spend hours scouring the library shelves for any book that I could find on color, trying to understand why it was so powerful. That early fascination never left me. I’ve now spent over 20 years studying color, earning a communication degree with a focus in graphic design, spending a decade as a business writer crafting materials made more effective through color psychology, and working over 5 years as a personal stylist, helping women find colors that actually work for them.
Color has become something I infuse into pretty much everything I touch, from crafting and design to my love of thrifting. I believe it’s one of the coolest things we have in this world, and yet so many of us take it for granted. Each shade has its own story, how it was discovered, the culture it has shaped, and the different meanings it has carried throughout history. Color infuses so much more of our daily lives than most of us ever stop to notice.
What you’ll find here are deep dives into the stories each color holds, practical guidance for using color with intention, and a sprinkling of strange and wonderful tidbits about your favorite colors.